When Apple despatched out the invitations for its “Scary Quick” occasion, it was assumed to only be a cute Halloween-themed approach of stating that its new Macs powered by M3 could be… effectively, quick.
However it seems that Apple is admittedly doubling down on the Halloween theme with a present field it has seemingly despatched out to tech influencers who’ll be making content material across the occasion, resembling Lamarr Wilson. The reward field comprises a pair of AirPods Max, in addition to a bunch of “candy and spooky” snacks to enrich the Halloween “treats” Apple plans to unveil on October 30.
“It’s virtually Halloween and Apple has some treats in retailer for you,” a letter included within the field reads. “On the night of October thirtieth, we’ll unveil one thing particular and invite you to affix the web watch celebration.
“To make your viewing expertise a bit extra ‘spatial’, we hope you’ll get pleasure from immersive listening with AirPods Max, together with a couple of candy and spooky snacks.”
I personally can’t bear in mind the corporate leaning into a vacation theme gimmick like this earlier than, and it doesn’t really feel very Apple in any respect. We’ll simply need to see whether or not the occasion itself has any horror theming, or if that is simply word-of-mouth advertising to construct hype for a Mac-focused occasion (which is able to virtually definitely entice much less consideration than final month’s iPhone 15 unveiling).
Right here’s find out how to watch Apple’s ‘Scary Quick’ October occasion, to search out out for your self.
Apple Scary Quick occasion — what we’re anticipating
Whereas Apple hasn’t explicitly stated as a lot, that is going to be a Mac-focused occasion. Not solely is that what the leaks say, however Apple’s personal teaser picture transitions into the Mac Finder icon, which means this isn’t going to be about refreshed iPads (which, by the best way, at the moment are anticipated subsequent yr).
That implies that Apple’s third-generation laptop processor — the M3 chip — is lastly prepared for its unveiling. With the tagline of ‘Scary Quick’, Apple possible has causes to be assured that efficiency is a giant leap from the already highly effective M2, and that’s definitely attainable with its 3-nanometer fabrication course of.
However what merchandise will the M3 make its debut in? Bloomberg’s well-connected reporter Mark Gurman believes we’ll be seeing a refreshed 24-inch iMac — which is smart because the colourful vary is at present M1-powered and over two years outdated — alongside new variations of the 14- and 16-inch MacBook Professional.
It’s the latter of those that’s particularly attention-grabbing, as that means Apple will present an M3 Professional or M3 Max chip concurrently the essential M3. That may be a change of technique from the roll out of M1 and M2, the place souped-up chips arrived at a later date.
Much less excitingly, we would additionally see a new-look Magic Keyboard, Trackpad and Mouse — hopefully with the (USB-C) charging connector in a extra wise place for the latter.
These are the merchandise that appear nailed on, and Gurman has warned audiences to not anticipate a 13-inch MacBook Professional with M3 on Monday. There’s additionally no current phrase of an M3-powered Mac mini, however we wouldn’t rule it out fully given one was seen in testing only a few months in the past…