Podcasts can go for three hours or more (or even longer). Their audience is loyal, and they share content they are interested in. Your audience is not theirs! learn How To Avoid These Podcasting Mistakes.
1. Don’t get long-winded
Remember that short is always better. That’s the maxim I shared earlier. An episode that’s too short will never stop anyone from listening. However, they will likely see how little time is left and think: “I will listen to the rest when enough time is left.”.
In the case of the timer showing 2 hours and 20 minutes remaining, what do you think their response will be? Do they still care about an episode they are not interested in?
The answer is “Keep It Short”!”
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2. Do Your Research
You will not sound intelligent unless you have adequately prepared for your show. Yes, if you interview experts, then it’s because they’re experts on the subject. But that doesn’t mean you should make them the subject of your show. If the guest sends you a list of talking points before the interview (that is good), make sure you read through it.
Make sure to research each of the topics the guest wants to discuss. I like to write down at least three questions for each of the points the guest wants to touch on. It allows me to sound much more intelligent during the interview.
3. Keep your knowledge to a minimum
Although we haven’t dismissed the topic of “Know What You Are Talking About,” you should be cautious in telling your audience that you may be an authority on a topic they may not be familiar with.
Explain the meaning of specific terms, etc. Do not refer to an episode as “a prior episode” unless you can also give the episode number. You might already know it was two months ago, but the new listener may not know that.
Give your listeners the information to go back and listen to an episode from the past. If it was important enough to mention, it should also be significant enough to give them that information so they can listen to the past episodes.
If you just thought of it while recording, say, “I can’t recall the episode number right now. But I’ll look it up and put a link in the show notes.” Then record your episode.
4. Make Your Episode Public
The majority of podcasters only have their episodes on Apple Podcasts or Anchor. That’s it! They don’t have a website or a blog. They have a link “somewhere.” That’s right. Your podcast should be part of your information delivery “system.” You need a system to deliver your information correctly.
You should have a website with a blog, resources, contact information, and a link that leads up to your podcast site. You should also have a link that leads up to your website on your podcast site.
Have social media links to your website and your podcast and links from your social media accounts to your website. Do everything circularly!
It makes it easier for people to find you and your podcast. Still, it also boosts your search engine optimization because the back-links from each site will point to one another, making all of your websites (including your podcast) easier to find!
You will generate more traffic, acquire more listeners, and enjoy podcasting more when you implement these suggestions to create, edit, and promote your podcasts.