This article outlines the steps you need to take to Keep Your Radio Audience Engaged with your brand.
You have a traditional radio spot, or podcast, and now you need to make new listeners
Discover your ideal listener and Keep Your Radio Audience Engaged
Creating show concepts is an art form. Beyond that, you need to know who will be listening to the idea. To get sponsors, you will need to determine which listeners are likely to tune in every week.
and which brands and companies would like to reach out to them. and you may know ways to Keep Your Radio Audience Engaged.
Geographic regions likely to tune in, racial groups, music preferences, and gender are the basic demographics to consider. Once you have profiled your ideal listener in these more general areas, you can closely view their interests and lifestyle.
Next, search for pictures of what your perfect listener might look like and post them in your station or at home, where you are likely to see them before going on air.
With time, you can use actual pictures of listeners of your show!
Partner With Their Favorites and Respond To “Mail”
The best way to create a show your audience loves is to listen to their feedback. Regularly respond to positive and negative feedback, emails, reviews, and snail-mail. You might not be able to reach them all as you grow in popularity. Please inform your listeners that you will read their comments. Engage listeners by partnering with their favorite role models, companies, and brands via interviews, advertising spots, offers, or events.
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Build a sense of community
The Exodus Research company spent time in 2013 researching the relationship between NPR and its listeners.
Listeners who are emotionally connected to a station are more likely to donate at a rate that is 4 times greater than satisfied listeners.
This is the difference between happy and loyal listeners.
You can achieve these results by first implementing the previous two suggestions and making the station interactive for listeners in ways that others may not do.
Make Your Content More Devourable
Media.info’s director and radio futurologist James Cridland advises, “Stop wasting your time worrying about which platform is the future because the answer is: all of them.
Radio’s future is multi-platform. The right platform, for the right person, right now.” Blogs, videos, individual Facebook accounts and forums, articles, newsletters, and email campaigns are all ways to stay connected with your fans on a more personal and regular basis, further solidifying their level of brand loyalty.
Make sure you promote your show!
Many radio personalities think that just sitting on a show is enough but it is not truth and is not fun either.
Make friends at events! Donate airtime to causes you and your listeners support!
Your social media accounts are the perfect place to brag about your accomplishments and the happiest, most satisfying moments you’ve had!
Promote your show in any way that makes sense to you, but do promote it!