Link building is typically outsourced to professional services by internet marketers and website owners like Link Building Services in Birmingham. Backlinks are not an interesting task, and creating them takes time. In actuality, backlinking is the most important factor in your website ranking and creating great content, and performing basic SEO on your site. In other words, when done incorrectly, it can be devastating for your search engine ranking. It is well known that bad rankings lead to bad traffic, leading to bad business. Learn Why to Outsource Your Link Building to a Professional Link Building Service.
The following are the key elements every professional link building service should possess:
Highly ranked links
Your site receives votes from backlinks. It is important to note that the higher the site’s authority a backlink comes from, the more relevance it will give to your site. According to Google, PageRank ranges from 0 to 10, 0 being less valuable than a 10, etc. When a backlink comes from a high-ranking site, it has more authority than dozens of backlinks from a site with a low ranking. The goal is not to have high PageRank backlinks but to make your site appear more natural to the search engines by having a foundation of PageRank 0 backlinks. However, those with PageRanks of 2 to 10 are the ones that will increase your rankings. Therefore, high PageRank links are necessary for a link-building service.
The anchor text of the links should be relevant
A backlink is created when the text in the anchor is clickable or highlighted. Your keyword or keyword phrase should be used as the anchor text. Your backlink won’t be as effective SEO-wise if it lacks a targeted anchor text. Always provide the anchor text when using a service.
Learn More | How to Do SEO Yourself or Hire an SEO Company?
Dofollow links should also be provided
When it comes to backlinks, there are two types. They are followed and followed. Nofollow links do not pass the PageRank or authority of the linking site, but search engines will follow the link back to your site. It will not help you build authority for your website. If the dofollow attribute is applied to a backlink, that backlink will pass the PageRank of the site it comes from and will boost your authority.
Inbound links to your site that remain active
Say you pay for 100 backlinks. You want to get 100 backlinks now as well as in the future. Creating backlinks is possible on many websites, and you will be charged once your backlink has been created for the first month. Commenting on high-ranking blogs is one of the most effective ways to build high-ranking backlinks. In the first month or two of your service, make sure you replace any deleted links if these comments get deleted accidentally.
Include links to sites with the .edu and .gov extensions
Government and academic websites with .gov or .edu extensions tend to be authoritative by nature. As they are mostly government or educational websites, the search engines can value them highly. Some link-building services don’t provide these links or charge a premium for them since getting links from these sites can be difficult. You will also get another bonus from them on top of your high-PageRank links if you can include them in your package.
It would help if you never spammed other websites to create links
Spam comments on blogs are created by third parties to get backlinks. As a result, you will have a bad reputation for your site, and they will be taken down. If you plan to use a service that makes blog comments appear as regular comments, the comments should at least pertain to the article being discussed.
Include a full report with links created
You will receive a report of the links you created from a professional link-building company, in addition to the link, report links on the site where the link was created, along with the PageRank of that site and the anchor text used for the link.
The factors listed above are key factors that every professional link-building service should possess, so before you hire them, make sure they can meet those requirements.